What are Google Ads?
Google created the online advertising network known as Google Ads. In its most basic form, it enables advertisers—like our specialists at Seed—to place bids on certain keywords so that clickable advertisements show up on the Google Search Engine Results Page (SERP). Google's advertising infrastructure currently offers a variety of forms, such as YouTube Ads, Google Shopping, and Google Display, in addition to the standard Search and Text Ads.
Investing in Google Ads is an incredibly effective way to not only drive traffic and conversions but also increase online visibility and brand awareness. By using specific targeting methods you can effectively transcend the boundaries of organic SERPs making sure your ads are always top of the first page of search results.